ABOUT THE AUTHOR
Jonathan Elias is a Grammy and Emmy Award-winning composer, record producer, and one of the global pioneers of sonic branding. known for his iconic jingles including Yahoo, Famers, Liberty Mutual, MTV, Columbia Pictures and more.
The Sound of Everything is a powerful meditation on the hidden frequencies that shape our lives.
From scoring the iconic Alien trailer to composing MTV's Moon Landing anthem, Jonathan Elias helped define the sound of a generation. He later reshaped culture through the audio identities of Liberty Mutual, Farmers Insurance, and Columbia Pictures.
Part memoir, part philosophy, this is a masterclass in the language of sound, revealing how music and audio branding can connect, heal, provoke, and transform. At its heart, this is a story about learning to listen, deeply, and how doing so unlocks not just creativity, but meaning.
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What does your brand sound like?
For over 40 years, Elias remains one of the leading audio branding composers in the world.
I always found Jonathan Elias to be one of the more interesting minds in the world of music. To have a career that crossed over from rock and pop, to commercials and branding, modern classical, philanthropy and philosophy suggests a restless mind born to investigate, deeply, and more importantly do good. Jonathan has been a frequent collaborator with myself and with Duran Duran. ~ John Taylor
I was running the record label Sony Classical in the late 90’s, still basking in the unprecedented success (for a classical label) of the soundtrack for Titanic, when Jonathan Elias presented his idea for The Prayer Cycle, a global cross cultural recording project that was a prayer for humanity, and that featured some of my favorite pop artists from James Taylor to Alanis Morissette to Linda Ronstadt— not to mention world music stars like Salef Keita and Nusrat Fateh Ali Khan. Sung in multiple languages, it was a spiritual melting pot of styles and genres. And it also exemplified Jonathan’s multi-hyphenate talent as a composer, poet, entrepreneur, and producer. Back then, The Prayer Cycle brought the world a little closer together. We could sure use its message of mercy, hope and compassion today.
~ Peter Gelb (General Manager of the Metropolitan Opera)
When MTV launched, we had a vision, but no money. When it came time to design our top-of-the-hour theme, we didn’t go to a slick production house. Instead, we tapped a scrappy young creative team led by Jonathan Elias. We gave him $1,000… and in return, he gave us a sound that became iconic. It wasn’t just a jingle; it became the heartbeat of a cultural revolution.
~ John Sykes (Co-Founder of MTV and President of iHeartRadio)
Jonathan‘s music inspires me like no other… It always lifts me up and evokes lyrics and melodies in me so effortlessly… He is my brother as well as my brother in music.
~ Jon Anderson (Lead singer of YES)
I sat in awe in the dubroom of ELIAS for over a decade watching [Elias] go from a thirty second David Fincher spot for NIKE to a 3 second audio logo for AT&T and APPLE— all before dinner and a game of basketball. Always humble, a natural in every sense of the word and the fact he's revealing the secrets to such a charmed, self-made career and life on paper, I suggest whatever your path may be, it's a blueprint to look into.
~ Dito Montiel (Film Director)
As a producer & artist, Jonathan hears the music on all cylinders- the sound, the vibe, the emotional punch and the final mix- all at the same time and at all levels. As a musician in his presence, you feel free to have the courage to push yourself and shine without the fear of losing sense of the purpose.
~ Stephen Perkins (Drummer for Jane’s Addiction)